Finalist in three categories, SME Hertfordshire Business Awards 2026

Best Enterprising Business · Business Innovation · Digital Business of the Year

Watford, working across North London

Bespoke software and web applications for North London

We build the software, and we also do SEO, web management, WordPress management, social media and GDPR. Watford-based, working across North London, led by a founder with 38 years at IBM, NatWest, Barclaycard and Prudential. You own the code, rather than renting it by the seat.

From £1,000 for a small focused web app. A fixed quote follows a free 30-minute call.

Based outside London? See bespoke software development in Hertfordshire.

Send a message

It stays on this page and goes to info@geekybee.net.

Services

Building the software is one service. We also manage the website, WordPress, search, social media and GDPR, for a new project or for a site you already have.

  • Software and web applications This page

    Websites, applications, portals and the joins between the systems you already use.

    Web development
  • SEO

    Search visibility, local SEO and the pages that turn a visit into an enquiry.

    SEO and digital marketing
  • Web management

    Hosting, monitoring, backups and the day-to-day care of the site.

    Website maintenance and hosting
  • WordPress management

    WordPress updates, security and maintenance, so the site stays live.

    WordPress maintenance
  • Social media

    Content and social media that support the same path from a visit to an enquiry.

    Content and social media
  • GDPR

    Data protection, policies and governance, written for how the business actually works.

    GDPR and compliance
  • AI automation

    Voice reception, workflows and assistants, so calls get booked and the CRM gets updated.

    Automation and AI

Book a free 30-minute call

Pick a time here. If the calendar does not appear, open it in a new tab. You can also call 01923 981 249 or use the form above.

Open the booking calendar

What we build

The work is custom web software for businesses that have a real process and a tool that does not match it. A first project is usually one of the following. We scope that piece, price it, and ship it before talking about a larger platform.

  • Web applications and client portals.

    Logins, dashboards, document exchange, and the workflow around them. Clients see their own jobs, files, and status without emailing the office for an update.

  • Custom CRMs and back-office systems

    Shaped around your sales and delivery process instead of a vendor's template. The screens follow how the work actually moves, including the awkward exceptions a packaged CRM leaves in a spreadsheet.

  • Booking, quoting and scheduling systems.

    The steps from enquiry to a confirmed slot or a priced quote, with the rules your team already uses. Useful when a calendar app and a pricing spreadsheet have stopped agreeing with each other.

  • SaaS platforms.

    We've built and run 14+ of our own, from property intelligence (PropScope) to live-music back office (Ovation). Client platforms get the same habit: a repository you own, a staging site, and a release you can see.

  • Integrations and APIs.

    Getting the tools you already pay for to finally talk to each other. Accounting, email, booking, and the system of record stop being retyped by hand.

Why businesses choose bespoke over another subscription

Renting SaaS compared with owning bespoke software
Renting SaaS Owning bespoke software
Price rises with every user and add-on One build cost, predictable running costs
You adapt to their roadmap We adapt it to yours
Your data lives in their system Your code, your data, your infrastructure
Features you'll never use Only what your business needs

Bespoke isn't always the right answer. If the tool you already have just needs configuring properly, we'll tell you that on the first call. It is the right call when the process is yours and the packaged product keeps asking you to change it.

How a project runs

  1. 01

    Understand (free).

    A 30-minute call about what's slowing you down.

  2. 02

    Scope.

    A plain-English specification, a fixed price or phased budget, and a timeline.

  3. 03

    Build.

    Working software every fortnight, so you see progress rather than hearing about it.

  4. 04

    Launch and stay.

    Hosting, monitoring and changes as you grow. We don't disappear after go-live.

Bespoke software for London businesses

We work with London SMEs that have outgrown spreadsheets and off-the-shelf tools: professional services firms, property businesses, clinics, agencies and operators with processes no subscription product quite fits. GeekyBee Limited is Watford-based, working across North London. Watford is a short train ride from London Euston, so we meet in person for discovery and key milestones and work remotely in between. You deal directly with the senior people building your system. No account managers and no handing your project to juniors. The first call is 30 minutes, free, and it is a conversation about the process that is slowing you down.

What bespoke software costs in London

Most London agencies price on day rates, and large ones add layers of project management on top. We scope first, then give a fixed quote. A small focused web app starts from £1,000. A larger first phase usually takes 4–8 weeks. A full platform is built in phases over 3–6 months, with working software delivered every fortnight so you can see progress and change course early.

A typical first phase covers the workflow you run today. That might be a client portal, a quoting or booking flow, or a back office that replaces a stack of spreadsheets. The specification is written in plain English before the build starts, and the quote matches that specification. Running costs stay separate: hosting, monitoring, and the changes you ask for after launch. If an off-the-shelf product already does the job once it is configured properly, we say so on the first call.

London meetings are straightforward. Discovery and the milestones that need a whiteboard happen in person, at your office or at ours in Watford. The rest of the build is remote, with a demo you can click through. The same senior people who scope the work write the code. That is also how we build and run our own products, including PropScope and Ovation. See our products.

Read more in our guide: How much does bespoke software development cost in the UK?

Software we build and run

The 14+ products claim is our own software, live and in use. Two of them:

PropScope logo, property investment platform

PropScope

A web application for UK property investment: auctions, listings, deal scoring and area reports in one place. We designed it, we run it, and the same build habit is what client projects get.

See PropScope

ClinikoVAI app icon

ClinikoVAI

A voice receptionist for clinics that use Cliniko. It answers the phone, books and changes appointments, and hands over to a person when the call needs one.

See ClinikoVAI

Client work

5.0 from 6 Google reviews. Two pieces of named work:

Cranford Park, Hillingdon

Problem. People could not walk the historic underground cellars in person.

What we built. A 360° virtual tour of the cellars.

Result. Isabel W. describes an ongoing partnership and recommends the work. 5-star Google review, June 2026.

Interactive flight-simulator cockpit

Problem. A still photo of a cockpit did not let visitors look around.

What we built. Navigable hotspots inside a 360° image, embedded on the client's site.

Result. Matthew W. says it "really sells the website". 5-star Google review, June 2026.

Read the Google reviews

What clients say

5.0 from 6 Google reviews.

Graham at Geeky Bee is my go-to supplier for interactive and immersive digital experiences. We've collaborated on a number of projects, including an interactive flight simulator cockpit experience and a 360° virtual tour of the historic underground cellars at Cranford Park, Hillingdon.

Isabel W., Google review, on work for Cranford Park

We now have the most amazing interactive 360/VR enabled interactive cockpit image which really sells the website.

Matthew W., Google review

Read more client reviews

Frequently asked questions

How much does bespoke software cost?

A small focused web app starts from £1,000. A larger first phase usually takes 4 to 8 weeks. Larger platforms are phased so you get value early. You get a fixed quote after scoping, never an open-ended meter.

How long does it take?

A focused tool: 4–8 weeks. A full platform: 3–6 months, delivered in usable stages.

Do I own the code?

Yes. The code and data are yours. We can host and support it, or hand it over.

Do you work outside London?

Yes. GeekyBee Limited is Watford-based, working across North London, and also works with clients across the UK and the US.

Do you work with businesses across London?

Yes. We work with clients across Greater London and the Home Counties. Discovery meetings can be at your office or ours in Watford, and the build is managed remotely with fortnightly demos.

Should I use a London agency or a smaller specialist?

Large agencies suit large programmes. If you want senior developers working on your system directly, a fixed quote, and code you own outright, a specialist team is usually faster and cheaper.

Can you take over a project another agency started?

Often, yes. We've cleaned up plenty. We'll review what's there and tell you honestly whether to fix it or start again.

No commitment. No pitch. Just a conversation.