£8,000–£40,000 for most projects. Small tools from £1,000.
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Software we built and still run: PropScope puts five UK deal sources into one scoring workflow.
Custom web apps, CRMs, portals and SaaS. Led by a founder with 38 years building systems for IBM, NatWest, Barclaycard and Prudential. You own the code, rather than renting it by the seat.
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These are products we designed, shipped and operate. Client projects get the same habit: a repository you own, a staging site, and a release you can see.
Problem. UK investors screened deals across auction catalogues, agent listings and Land Registry.
What we built. A live web app with two-tier scoring, yield estimates and area reports.
Result. Five deal sources in one workflow, which we still operate at propscope.co.uk.
Problem. Clinics miss calls when reception is busy, and appointments stay in the inbox.
What we built. A voice receptionist for Cliniko that answers, books and changes appointments, then hands over to a person when needed.
Result. The phone gets answered outside the front desk's capacity, on software we still run.
We also ship immersive 360 work when a project needs it. See the Sapien case study: a 360 brief that needed bespoke software. The core of the business is software and web applications. Read the Google reviews.
GeekyBee VR turned a request for 360 photographs of Sapien's flight simulator into an interactive cockpit, a 360 emergency film, and bespoke software so visitors could explore the training from the website. Sapien Human Factors Consulting trains leaders using lessons from commercial aviation, including sessions in a professional simulator. The original brief, through Izzy Gets Stuff Done, was a couple of 360 photographs so the new Wix site would show what that environment looked like. Existing tools could not keep hotspots locked to cockpit instruments as visitors looked around, so we wrote the JavaScript ourselves. The finished work lets people walk up to the simulator, click instruments to discover Sapien's services, and sit an empty-cockpit emergency in 360 video. The panorama alignment work from that job later became the free Pano360Align tool.
| Client | Sapien Human Factors Consulting |
|---|---|
| Brief | 360 photographs of a flight simulator for a Wix website |
| What we built | Interactive cockpit hotspots, a 360 emergency film, walkthrough tours, and custom JavaScript when off-the-shelf tools could not do the job |
| Also used for | Leadership training, Human Factors, and decision-making under pressure |
Another tour: Sapien 360 experience. Alignment tool from this project: Pano360Align.
GeekyBee was managing social media for a multi-award-winning recording artist, saw that comments were going live before anyone could assess them, and built VelvetRope so harmful posts are hidden first. Most moderation tools publish, then try to clean up. On a high-profile account that window is long enough for thousands of people to see the comment, and for a screenshot to make it permanent. The work started as one client's comments section: spam, crypto scams, impersonators using the artist's photograph, abuse, and coordinated attacks. It was not only an entertainment problem. Musicians, public figures, charities and businesses all face a small team against an unlimited supply of junk. VelvetRope hides each comment on arrival, scores it with tiered AI against that client's own rules, and sends the grey cases to a vetter on Telegram. Approved comments go live. The rest stay hidden or are removed. Every decision is logged. The product has completed Meta's app review for the permissions it needs. The same pattern as our other products: a real client problem, then software we still run.
| Started as | Social media management for a high-profile recording artist |
|---|---|
| Problem | Comments were published before they could be assessed, so harm could spread first |
| What we built | Hide-first AI moderation, client-specific rules, Telegram vetting, and an audit trail |
| Became | VelvetRope, a GeekyBee product with Meta app-review approval for the permissions it uses |
The work is custom web software for businesses that have a real process and a tool that does not match it. A first project is usually one of the following. We scope that piece, price it, and ship it before talking about a larger platform.
Logins, dashboards, document exchange, and the workflow around them. Clients see their own jobs, files, and status without emailing the office for an update.
Shaped around your sales and delivery process instead of a vendor's template. The screens follow how the work actually moves, including the awkward exceptions a packaged CRM leaves in a spreadsheet.
The steps from enquiry to a confirmed slot or a priced quote, with the rules your team already uses. Useful when a calendar app and a pricing spreadsheet have stopped agreeing with each other.
We've built and run our own products, from property intelligence (PropScope) to live-music back office (Ovation). Client platforms get the same habit: a repository you own, a staging site, and a release you can see.
Getting the tools you already pay for to finally talk to each other. Accounting, email, booking, and the system of record stop being retyped by hand.
| Renting SaaS | Owning bespoke software |
|---|---|
| Price rises with every user and add-on | One build cost, predictable running costs |
| You adapt to their roadmap | We adapt it to yours |
| Your data lives in their system | Your code, your data, your infrastructure |
| Features you'll never use | Only what your business needs |
A 30-minute call about what's slowing you down.
A plain-English specification, a fixed price or phased budget, and a timeline.
Working software every fortnight, so you see progress rather than hearing about it.
Hosting, monitoring and changes as you grow. We don't disappear after go-live.
We work with London SMEs that have outgrown spreadsheets and off-the-shelf tools: professional services firms, property businesses, clinics, agencies and operators with processes no subscription product quite fits. GeekyBee Limited is based in Watford, on the London Overground and a short train ride from Euston. We meet in person for discovery and key milestones and work remotely in between. You deal directly with the senior people building your system. No account managers and no handing your project to juniors. The first call is 30 minutes, free, and it is a conversation about the process that is slowing you down.
Most London agencies price on day rates, and large ones add layers of project management on top. We scope first, then give a fixed quote. Most projects land between £8,000 and £40,000. Small focused tools start from £1,000. A larger first phase usually takes 4–8 weeks. A full platform is built in phases over 3–6 months, with working software delivered every fortnight so you can see progress and change course early.
A typical first phase covers the workflow you run today. That might be a client portal, a quoting or booking flow, or a back office that replaces a stack of spreadsheets. The specification is written in plain English before the build starts, and the quote matches that specification. Running costs stay separate: hosting, monitoring, and the changes you ask for after launch. If an off-the-shelf product already does the job once it is configured properly, we say so on the first call.
London meetings are straightforward. Discovery and the milestones that need a whiteboard happen in person, at your office or at ours in Watford. The rest of the build is remote, with a demo you can click through. The same senior people who scope the work write the code. That is also how we build and run our own products, including PropScope and Ovation. See our products.
Read more in our guide: How much does bespoke software development cost in the UK?
Most projects cost £8,000–£40,000. Small focused tools start from £1,000. A larger first phase usually takes 4 to 8 weeks. Larger platforms are phased so you get value early. You get a fixed quote after scoping, never an open-ended meter.
A focused tool: 4–8 weeks. A full platform: 3–6 months, delivered in usable stages.
Yes. The code and data are yours. We can host and support it, or hand it over.
Yes. GeekyBee Limited is Watford-based and works with clients across Greater London, the Home Counties, the rest of the UK and the US.
Yes. We work with clients across Greater London and the Home Counties. Discovery meetings can be at your office or ours in Watford, and the build is managed remotely with fortnightly demos.
Large agencies suit large programmes. If you want senior developers working on your system directly, a fixed quote, and code you own outright, a specialist team is usually faster and cheaper.
Often, yes. We've cleaned up plenty. We'll review what's there and tell you honestly whether to fix it or start again.
We write it. On the Sapien project, existing tools could not keep 360 hotspots locked to cockpit instruments on a Wix site, so we built that JavaScript ourselves. VelvetRope started the same way: a comments problem on a recording artist's accounts that we turned into a product we still run. Both case studies are on this page.
